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I also did a search and since it is new for 2007, you may have to wait until 2008 to grow it unless you can locate plants, since it appears it is exclusive to Terra Nova Nurseries (wholesaler). It is a beautiful orange color and would make a very nice plant to have in a flower bed.
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There are a few other new Terra Nova echinaceas (coconut lime, pink double delight, green eyes) that I found sources for...I was hoping there'd be one for the Tiki Torch as well. Maybe one of my local nurseries will get some, although they usually aren't very quick to get new plants in.
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'Tiki Torch' will be available by mail order exclusively from White Flower Farm this fall. You can find out more here at my blog, Transatlantic PlantsmanPlants: 1 | From: Milford, PA | Registered: Feb 2007
| Seeded: 70.44.42.185
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Thanks Graham! I'll be sure to check them out this fall. The other one listed on that page , Green Envy, I found cheaper on another site, but I did order the Coconut Lime echinacea from them.