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I think someone else may have asked about this as well. I found it at Home Depot with no tag. It looks like it could be an aster. Does it flower all season or just a few weeks? Sun?Anyone?
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I agree...the leaves do look like a primrose, but the buds look more like an aster or daisy of some sort. I'm still searching the internet....Oh, and the pot says it's an annual.
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Yes,it's a very striking color. I wish I had known what it was and its habits before I bought it...I probably wouldn't have. They are said to be cool temperature plants best grown as house plants with temps not above 60 degrees. It is also supposed to be nearly impossible to get them to rebloom. Oh well...it was only 3 bucks.